About Us
Our Mission
Established in 2010, Ngfty is situated in the Changfeng Building, Lixin Community, Xinwei Community, Xili Street, Nanshan District, Shenzhen City. Ngfty is dedicated to integrating product design, brand image, and the human spirit, with an unending pursuit of excellence. We offer a range of elegant and stylish clothing for European and American women, including tops, dresses, coats, skirts, and more. Our designers convey the confidence and beauty of modern women through the art of light luxury aesthetics. Our focus is on utilising elegant and sophisticated design elements to showcase the confidence, elegance, and inner beauty of contemporary women. This approach blends art, culture, and fashion to create a distinctive and personalised product and brand image.
Our Philosophy
Ngfty is highly regarded in the fashion industry for its extraordinary taste and distinctive style. The unique design concept blends Western cultural trends with traditional oriental charms, showcasing the elegance and sophistication of the styles. This combination creates a distinctive fashion style that environmentally conscious consumers in regions such as North America, Europe, and Australia recognise. Ngfty is dedicated to meeting consumer needs and has worked hard to set international fashion trends. Their products target urban women seeking fashionable elegance and confident romance, creating a fun, fresh, high-quality lifestyle for a new era. It is possible to create a distinctive fashion style by blending Eastern and Western elements on a global scale, offering urban women more options and opportunities to express themselves.
Our History
In the early days of the brand, the focus was on quality and design, but not enough attention was given to environmental protection and sustainability. However, with the increasing concern for environmental issues, Ngfty realized the need to shift towards more sustainable production methods. Starting in December 2022, Upchaie engaged in intensive product development and material screening to source organic cotton, recyclable materials, and eco-friendly processes that met environmental standards. By March 2023, Ngfty had eliminated environmentally harmful materials and processes, fully embracing environmentally sustainable production methods. In September 2023, Ngfty began online sales.
Our Goal
With an efficient and pragmatic operation and management system, as well as a people-oriented spirit of enterprise, Ngfty is committed to innovation and steady development. The brand is dedicated to listening to women's voices and aims to bring trendy fashion to metropolitan women with taste, knowledge, and connotation.